MG Motor has launched its pre-owned cars initiative in India called ‘MG Reassure’.
Under this initiative, MG plans to assist existing customers fetch the proper price for his or her MG car while also helping those trying to find a pre-owned MG model.
Previously owned MG models will undergo a 160+ points check before resale.
Customers who buy a pre-owned MG car will get a 3-year/unlimited km warranty, roadside assistance for 3 years, and three free services.
Under the MG Shield package, MG is additionally offering an assured buyback program (3-60 program) for the Hector in partnership with CarDekho and a 3-50 program for the ZS EV. It assures a buyback value of 60 percent and 50 percent of the Hector’s and ZS EV’s ex-showroom price after three years of purchase.
Here’s what the carmaker has got to say about the initiative:
MG Motor launches its Pre-loved cars unit, ‘MG Reassure’, in India
Gurugram, August 24, 2020: In continuation to strengthen MG customer’s trust and ownership experience, MG Motor India has launched its Certified Pre-Loved Car Vertical, ‘MG Reassure’, in India. MG Reassure aims to supply quick and therefore the best residual value for MG cars to MG customers across its dealerships. The pre-loved vehicles are going to be assessed through 160+ quality checks to make sure the leading inspection standards and conduct all necessary repairs before their resale.
As a part of its continued effort to leverage technology, MG will undertake a methodical evaluation for the pricing of the used vehicles. MG owners also can sell their MG cars with none obligation to exchange them for a replacement MG vehicle.
Speaking on the launch of MG ReAssure, Gaurav Gupta, Chief Commercial Officer, MG Motor India said, “Through MG Reassure program, we would like to make a platform extending Transparency, Speed, Peace of Mind, and Assurance of the simplest Resale Value of MG cars to our customers across India. This program also offers a singular opportunity to other patrons for purchasing quality pre-loved MG cars from our Reassure centers. The initiative will enhance customer retention and empower our patrons to remain within the MG Family while enjoying flexible ownership.”
MG vehicles already maintain one among the simplest resale values within the industry. consistent with top car valuation engines, MG Hector’s resale value is dominating the segment. supported industry reports, the present residual value of MG Hector after a year of use is within the range of 95-100%. This in itself may be a benchmark and has been made possible due to the customer-oriented approach of MG and various industry-first initiatives aimed toward bringing customer satisfaction.
Customers purchasing MG vehicles from MG Dealerships will get quality pre-loved cars to settle on from which might have undergone a rigorous quality check. In terms of assurance, customers would also get 3 years and unlimited KMs Warranty, 3 Years Roadside Assistance, and three Free Services – making it one among the simplest customer-centric offers within the industry for any authorized vehicle reseller in India.