Nissan launched the Magnite on December 2 with prices ranging from Rs 4.99 lakh (ex-showroom), undercutting all its segment rivals. The aggressive pricing was said to be an introductory offer till 31 December only but the carmaker has now decided to not increase prices for any variant aside from the base-spec XE trim, which now starts at Rs 5.49 lakh (all prices are ex-showroom).
The Magnite recorded a complete of 32,800 bookings since launch, many of which were made recently once the customer test drives began. so as to satisfy the high demand for the aggressively priced Magnite, Nissan are going to be adding a 3rd shift at its plant to bring down the waiting period to 2-3 months. While the carmaker has no plans to expand its dealer network at the instant , it’ll be adding more people for the plant and to strengthen its existing customer touch points. that has the physical showrooms along side the digital platforms for bookings, service and virtual customer experiences. Nissan stated that slightly below 3900 bookings of the Magnite were made via its digital platform.
Offered with the selection of a naturally-aspirated 1.0-litre and 1.0-litre turbocharged petrol engines, both are mated to a 5-speed manual but only the turbo gets the choice of a CVT automatic. Nissan stated that the Magnite’s CVT variants accounted for 15 percent of the entire bookings so far . The CVT option is obtainable from the XL variant onwards, priced at Rs 7.89 lakh (ex-showroom), which remains the foremost affordable automatic model within the sub-4m SUV segment. Nissan’s entry-level offering in India has recently been awarded a 4-star safety rating from ASEAN NCAP.
The Magnite offers features like an 8.0-inch touchscreen infotainment system, 7.0-inch digital instrument cluster, 360-degree camera and control . It also gets the choice of a Tech Pack which adds an air purifier, wireless charging pad, JBL speakers, ambient mood lighting, puddle lamps and LED scuff plates. Its list of safety features includes ISOFIX anchorage, dual front airbags and a tyre pressure monitoring system while the turbo-petrol variants also get traction control, vehicle dynamics control and hill start assist.
Nissan’s sub-4m offering rivals the likes of the Kia Sonet, Hyundai Venue, Tata Nexon, Maruti Vitara Brezza, Mahindra XUV300, Ford EcoSport, Toyota Urban Cruiser and therefore the upcoming Renault Kiger.