The premium hatchback segment witnessed the launch of the 2020 Hyundai i20 within the first week of November. However, this pricey offering remains an extended way faraway from the cheaper segment-leading Maruti Baleno. For the month of November, the Baleno has retained its spot because the best selling premium hatchback of India with nearly twice as many units sold because the new i20. inspect the table to ascertain sales figures for every premium hatchback within the past month.
| November 2020 | October 2020 | MoM Growth | Market share current(%) | Market share (% last year) | YoY mkt share (%) | Average sales (6 months) | |
| Maruti Suzuki Baleno | 17872 | 21971 | -18.65 | 46.56 | 53.75 | -7.19 | 11601 |
| Hyundai i20 | 9096 | 8399 | 8.29 | 23.7 | 31.11 | -7.41 | 5993 |
| Tata Altroz | 6260 | 6730 | -6.98 | 16.31 | 0 | 16.31 | 4292 |
| Toyota Glanza | 2428 | 2978 | -18.46 | 6.32 | 6.89 | -0.57 | 1619 |
| Volkswagen Polo | 1130 | 1564 | -27.74 | 2.94 | 5.07 | -2.13 | 1276 |
| Honda WR-V | 958 | 1100 | -12.9 | 2.49 | 2.14 | 0.35 | 743 |
| Honda Jazz | 633 | 642 | -1.4 | 1.64 | 1.01 | 0.63 | 329 |
| Total | 38377 | 36654 | 4.7 | 99.96 |
Takeaways
Demand for the Maruti Suzuki Baleno remains leaps before all its segment rivals albeit it saw a decline of 18.65 percent in MoM (month-on-month) sales. The sales figures fell from 21,971 units in October to 17,872 units last month.
Hyundai was the sole one here to enjoy a positive MoM figure with its new-gen i20. However, at 9096 units, its demand is small quite half what the Baleno enjoyed during an equivalent period.
Tata Altroz continues to be the third hottest offering during this segment since it had been launched. It occupies a robust 16 percent market share while its MoM sales figures fell by 7 percent, from 6,730 units to six ,260 units in November.
Banking on the success of its rebadged sibling, Toyota Glanza continues to take care of its monthly sales round the 3000 units mark. Like Baleno, it also saw an 18 percent decline in MoM sales from 2,978 units to 2,428 units in November.
The Honda Jazz recently returned to the market with a facelift which gave it a few of latest premium features and a BS6 compliant engine. However, with but 650 units shipped, it continues to be at rock bottom of the segment’s monthly sales figures.
The Volkswagen Polo witnessed the most important drop by MoM sales: nearly 28 percent. It retains its spot because the fifth-best seller during this segment, being before the Honda models only.
Honda’s WR-V cross-hatch seems to be more popular than the model that spawned it albeit it also did not cross the 1,000 units mark in November. a minimum of its current market share is slightly quite what it had been this point last year.
It seems the surge in premium hatchback sales from the pent up demand is starting to hamper , or perhaps the segment is losing some traction to the sub-4m SUV segment. All models except the newly launched i20 saw a drop by their monthly figures. Overall, the segment still enjoyed a MoM growth of 4.7 percent.