The sub-4m SUV segment got a touch more crowded in December with the launch of the Nissan Magnite. It continues to be a well-liked segment with a couple of models enjoying maximum sales. While Diwali 2020 saw carmakers roll out various offers on their models, demand for sub-4m SUVs took a downturn in sales compared to the last month. Here’s a glance at the precise sales figures of November 2020:
| November 2020 | October 2020 | MoM Growth | Market share current(%) | Market share (% last year) | YoY mkt share (%) | Average sales (6 months) | |
| Maruti Vitara Brezza | 7838 | 12087 | -35.15 | 18.05 | 38.99 | -20.94 | 6844 |
| Tata Nexon | 6021 | 6888 | -12.58 | 13.86 | 11.13 | 2.73 | 4344 |
| Ford EcoSport | 1590 | 4599 | -65.42 | 3.66 | 9.14 | -5.48 | 2483 |
| Mahindra TUV300 | 0 | 0 | 0 | 0 | 2.21 | -2.21 | 0 |
| Mahindra XUV300 | 4458 | 4882 | -8.68 | 10.26 | 7.2 | 3.06 | 2860 |
| Hyundai Venue | 9265 | 8828 | 4.95 | 21.33 | 31.29 | -9.96 | 6278 |
| Kia Sonet | 11417 | 11721 | -2.59 | 26.29 | 0 | 0 | 3498 |
| Toyota Urban Cruiser | 2832 | 3006 | -5.78 | 6.52 | 0 | 0 | 501 |
Last month’s best selling SUV, the Maruti Vitara Brezza, lost a piece of its demand with a 35 percent drop by month-on-month sales figures. As a result, it fell behind the Korean rivals once more to become the third best selling sub-4m SUV in November. Its YoY (year-on-year) figure dipped the utmost , nearly 21 percent.
The Kia Sonet has retaken the crown to become the foremost preferred model in November 2020 with over 11,400 units sold.
The Hyundai Venue went up an area compared to last month and took the second spot in November 2020 sales. it’s the sole SUV to record a positive MoM (month-on-month) growth of just about 5 percent.
Tata’s Nexon registered sales of 6,021 units within the festive month. it’s the sole SUV to possess a positive YoY number along side the Mahindra XUV300.
Speaking of the Mahindra XUV300, the carmaker shipped over 4,400 units of the SUV in November 2020.
The Toyota Urban Cruiser’s sales number stood at 2,832 units in November, 174 units but October 2020, a MoM decline of just about 6 percent.
Ford’s EcoSport, which has been on sale for over five years, was the SUV that created this segment here. However, it took the last spot on the November 2020 sales chart as its MoM figure dipped by over 65 percent. Its November sales figure was even less than its average sales over the last six months.
Overall, the segment witnessed a downfall by quite 16 percent compared to October 2020.
Expect these numbers to spike in December 2020 because the Magnite has been launched at an aggressive price that would create a stir within the segment. The competition is about to urge even fiercer with the Renault Kiger expected to arrive in early-2021.