Korean carmaker Kia has officially introduced its new logo together of the primary steps towards its transformation. this alteration is probably going in accordance with the brand’s future strategy, Plan S, that was first announced at the beginning of 2020.
The carmaker are going to be focussing on developing a fanatical range of electrical vehicles and other sorts of tailored mobility solutions. the brand itself was previewed within the 2019 Kia Imagine concept car (pictured above) which had an equivalent futuristic font wherein the letters are connected. Kia states its new logo is supposed to resemble a handwritten signature. along side the new logo, the brand has also adopted a replacement slogan: Movement that inspires. Details on how it’ll apply to Kia’s upcoming lineup are slated to be revealed on January 15.
For now, supported the Plan S strategy details, we all know Kia aims to introduce its first dedicated BEV (battery electric vehicle) in 2021 which has been codenamed the CV. it’s expected to supply up to 500km of range and have Kia’s new charging systems for faster recharging. Later last year, the brand announced its decide to have 11 BEVs in its portfolio by 2025. This includes cars that provide other powertrains also like the Niro SUV.
For its EV-only lineup, Kia aims to possess a complete of seven offerings by 2027. on the average , that’s one all-new BEV a year, spread across the brand’s global presence. The new dedicated EVs are meant to hide various segments but we suspect most of them are going to be SUVs or crossovers of some type. More details are likely to be available after January 15.
The logo announcement itself was made into a record-setting event. Kia used 303 pyrodrones (drones with fireworks to place it simply) for a synchronised display that unveiled the new logo. It’s a replacement Guinness record for ‘Most unmanned aerial vehicles launching fireworks simultaneously’. Now that’s a reasonably cool thanks to celebrate a brand event in current times without the risks related to social gatherings.